5 Best Mortgage Brokers in Columbia (2026)

Ranked by real Google ratings and review volume · How we chose

By Lorian Hartfield, Real Estate and Financial Expert · ✓ Updated November 2026 · 8 min read

We compared 13 mortgage brokers in Columbia on Google Maps · 5 listed · How we rank

Searching for mortgage brokers in Columbia turns up a mix of brokers and direct lenders, and that difference shapes who you are actually working with. The names below hold more than 950 Google reviews between them, all rated 4.7 or higher, and many reviewers are first-time buyers praising clear communication and a steady hand through closing.

Short answer: Heath Goodrich Lending Team (Lending Path Mortgage) has the largest review base here, 5.0 from more than 290 Google reviews. Cain Mortgage Team, which Google lists as a mortgage broker and lender, is rated 5.0 from more than 180 reviews. The others are lender offices. Costs depend on the loan, so ask each for a written loan estimate.

Jump to a business

1. Heath Goodrich Lending…
2. New American Funding
3. Cain Mortgage Team
4. Assurance Financial
5. PrimeLending
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Brokers and Lenders, Compared

#	Business	Rating	Reviews	Best for
1	Heath Goodrich Lending Team	5.0 ★	294	First-time buyers / refinancing	View ›
2	New American Funding - Craig Johnson	5.0 ★	236	VA buyers / agent-recommended lending	View ›
3	Cain Mortgage Team	5.0 ★	181	Broker option / weekend hours	View ›
4	Assurance Financial	5.0 ★	163	VA loans / out-of-town buyers	View ›
5	PrimeLending	4.7 ★	109	Realtor-recommended lending	View ›

5 Best Mortgage Brokers in Columbia (2026)

Who you'd be working with

#1 Overall🕑 Open 5 days/wk↩ Responds to reviews

Heath Goodrich Lending Team

5.0294 Google reviews

Heath Goodrich Lending Team is a mortgage lender on Richland St that works under the Lending Path Mortgage name. Its site lists home purchase loans, refinancing and home equity loans, and says it serves clients across South Carolina as well as the Columbia area. Google lists it open Monday to Friday.

What people praise

Reviewers describe clear explanations of loan options for first-time buyers
Customers praise fast replies, and one says the lender called to be sure questions were understood
One reviewer completed the lending process within a month
A buyer says the team stepped in after a different lender fell short

Worth knowing

Google lists weekday office hours only

Reputation scorecardrank in Columbia

Rating5 / 5

Review volume294 · 96th

Confidencehigh

Recency7 weeks ago

Info completenesssite · phone · hours

Rating breakdown99% 5-star

✓ VerifiedSource: Google

Our take: It carries the largest review base on the page at a 5.0 rating, with reviewers focused on patience and communication. A natural first call for a first-time buyer.

Website +1803-361-8021 Directions

1519 Richland St, Columbia, SC 29201

#2🕑 Open 5 days/wk↩ Responds to reviews

New American Funding - Craig Johnson

5.0236 Google reviews

New American Funding - Craig Johnson is a mortgage lender with a Columbia office at 717 Lady St, Ste H, under the New American Funding name. Its site profile for Craig Johnson, a sales manager, covers purchase, refinance and home loans. Google lists it open Monday to Friday.

What people praise

First-time buyers say the loan process was easy to understand
A real estate agent says he secured VA buyers a great interest rate and communicated clearly
Reviewers praise quick answers to questions along the way
Customers describe a knowledgeable, patient team

Reputation scorecardrank in Columbia

Rating5 / 5

Review volume236 · 88th

Confidencehigh

Recency4 weeks ago

Info completenesssite · phone · hours

Rating breakdown99% 5-star

✓ VerifiedSource: Google

Our take: Strong feedback on communication and a 5.0 rating, including praise from a real estate agent. A good fit for buyers who want a lender with a local Columbia office.

Website +1803-420-0068 Directions

717 Lady St Ste H, Columbia, SC 29201

#3🕑 Open 7 days↩ Responds to reviews

Cain Mortgage Team

5.0181 Google reviews

Cain Mortgage Team is a Devine St office that Google lists as a mortgage broker and a mortgage lender. Google shows it open seven days a week, with shorter weekend hours.

What people praise

Reviewers describe the process as easy to understand from start to finish
A buyer who has bought three homes calls it the easiest closing yet
First-time buyers say the lead loan officer was responsive and professional
Weekend hours are listed on Google

Worth knowing

Reviews focus on service rather than loan products, so ask what it offers when you call

Reputation scorecardrank in Columbia

Rating5 / 5

Review volume181 · 81st

Confidencemoderate

Recency3 months ago

Info completenesssite · phone · hours

Rating breakdown99% 5-star

✓ VerifiedSource: Google

Our take: A broker-listed team with a perfect rating and reviewers who stress clarity and responsiveness. Ask how its range of loan options compares with a single lender.

Website +1803-261-9267 Directions

2717 Devine St, Columbia, SC 29205

#4🕑 Open 5 days/wk

Assurance Financial

5.0163 Google reviews

Assurance Financial is a mortgage lender with a Columbia office in the Elliott Building on Devine St. Its site lists home purchase and refinance loans, and invites visitors to find a loan officer. Google lists it open Monday to Friday.

What people praise

A service member says the team worked fast to switch to a VA loan and closed on the original date
A reviewer from Charleston praised the team's patience and flexibility with a long-distance deal
One reviewer says questions were answered thoroughly, whatever the time of day
Reviewers describe responsive, professional loan officers

Worth knowing

Reviews name several different loan officers, so ask who will handle your file

Reputation scorecardrank in Columbia

Rating5 / 5

Review volume163 · 73rd

Confidencemoderate

Recency3 months ago

Info completenesssite · phone · hours

Rating breakdown99% 5-star

✓ VerifiedSource: Google

Our take: Reviewers credit the team with quick, clear help in time-sensitive situations. A fit for first-time buyers and military borrowers.

Website +1803-888-3880 Directions

ELLIOTT BUILDING, 2231 Devine Street Suites 102A and 102B, 2231 Devine St, Columbia, SC 29205

#5🕑 Open 5 days/wk↩ Responds to reviews

PrimeLending

4.7109 Google reviews

PrimeLending has a Columbia office on Gervais St and is a mortgage lender. Reviewers mention working with individual loan officers. Its hours are Monday to Friday.

What people praise

Reviewers say the loan officer explained each step and kept to timelines
A buyer says her realtor and the closing attorney praised the loan package
Customers describe regular updates by text and email
A repeat buyer purchasing a fourth home says communication was top tier

Worth knowing

Its 4.7 rating is the lowest on the page, with a small number of one-star ratings

Reputation scorecardrank in Columbia

Rating4.7 / 5

Review volume109 · 65th

Confidencemoderate

Recency3 weeks ago

Info completenesssite · phone · hours

Rating breakdown92% 5-star

✓ VerifiedSource: Google

Our take: Reviewers like the communication and the realtor recommendations. Ask which loan officer you'll work with, since reviews often name individuals.

Website +1803-234-7322 Directions

1703 Gervais St, Columbia, SC 29201

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What the scores measure

Rating is the live Google star average. Review volume is how many customers have rated the office, compared with the other Columbia mortgage names. Confidence weighs the rating by that volume, so a 5.0 from hundreds of people carries more weight than a 5.0 from a few. Recency reflects how recently customers still leave reviews. None of this is a loan offer or a rate quote.

What shapes mortgage costs in Columbia? (2026)

No prices or rates are published here. What you pay depends on the loan type, your credit, the down payment, the rate and the lender’s fees. Ask each office for a written loan estimate, compare the rate and the closing costs side by side, and have a loan officer explain every line.

Mortgage offices around Columbia

These offices are on Richland St, Lady St, Devine St and Gervais St. Looking for a mortgage broker near me? Each listing shows a phone number and directions, and one Assurance Financial reviewer worked with the team from Charleston.

Questions to ask a mortgage professional

Are you a broker who shops several lenders, or a lender funding your own loans?
Can you give me a written loan estimate with the rate, fees and closing costs?
Which loan types do you offer, including VA and first-time buyer options?
Who will handle my file day to day, and how fast do they reply?
What is the typical timeline from application to closing, and what could delay it?

Frequently asked questions

What is the difference between a mortgage broker and a lender in Columbia?

Cain Mortgage Team is listed by Google as a mortgage broker and a mortgage lender. Heath Goodrich Lending Team, New American Funding, Assurance Financial and PrimeLending operate as lenders. A lender funds its own loans, while a broker works with lenders on your behalf, so ask each how it prices your loan.

Do Columbia lenders offer VA loans?

Reviewers at Assurance Financial and New American Funding both describe VA loan buyers. Ask any lender what VA options it has and what they would cost you.

How long does it take to close a mortgage in Columbia?

One Heath Goodrich reviewer finished the lending process within a month, and an Assurance Financial reviewer says the team closed on the original date with only about 19 days left. Timelines vary by file, so ask for a written schedule.

Are there Columbia mortgage offices open on weekends?

Cain Mortgage Team lists Saturday and Sunday hours on Google. The other offices list Monday to Friday. Hours change, so call ahead.

Before you apply

Heath Goodrich Lending Team carries the largest review base, and Cain Mortgage Team is the name Google lists as a broker. Compare written loan estimates from at least two offices, ask which loan officer will handle your file, and keep any rate or timeline promise in writing.

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