Assurance Financial
Assurance Financial is a mortgage lender with a Baton Rouge office on Jefferson Hwy. Its site offers home purchase and refinance loans, a loan officer finder, calculators and a loan-process guide. It features homeowner testimonials, including one about down payment assistance from a local program. Google lists weekday hours of 9 AM to 5 PM.
What people praise
- Reviewers name individual loan officers who explained lending options in detail
- One first-time buyer says a loan officer worked with the condo HOA after other lenders had turned them away
- One reviewer says a loan officer ran different scenarios so first-time buyers felt confident
- Reviewers describe clear communication from start to finish
Worth knowing
- Reviews name several different loan officers, so ask who will handle your file
Our take: A perfect 5.0 on a large review base, with detailed praise for patient loan officers. A strong first call for first-time buyers.



