5 Best Flower Delivery in London (2026)

Independently ranked by our review of ratings, reviews and reputation · How we chose

By Fenris Morrow, Expert in Professional Services · ✓ Data verified July 2026 · 8 min read

Ordering flower delivery in London from a stranger's website is a small act of trust: you're paying up front for something you won't see until it lands on someone else's doorstep. The names below make that easier to judge, because between them they've collected close to 11,800 Google reviews. Ratings on this page run from 4.0 up to 4.9, nearly a full star apart, so picking on reputation alone matters more here than it does on a tighter list.

Short answer: Bloom & Wild leads on scale with 4.7 stars across 5,691 reviews and a letterbox-delivery model built for gifting across the UK. For a more personal, in-store touch, The London Flower Shop holds a near-perfect 4.9 across 439 reviews and is praised repeatedly for wedding and sympathy work. Bouquets across this list start around £36, with larger arrangements published as high as £225.

Jump to a business

1. Bloom & Wild
2. MyFlowers
3. Floom
4. The London Flower Shop
5. Flower Station
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London Flower Delivery, Compared

#	Business	Rating	Reviews	Best for
1	Bloom & Wild	4.7 ★	5,691	Overall / letterbox delivery at scale	View ›
2	MyFlowers	4.6 ★	2,238	Hand-tied rose bouquets and live order tracking	View ›
3	Floom	4.4 ★	1,895	Marketplace of independent florists	View ›
4	The London Flower Shop	4.9 ★	439	Weddings, sympathy flowers, and custom in-store bouquets	View ›
5	Flower Station	4.0 ★	1,513	Walk-in shop with 24-hour online ordering	View ›

Our picks, reviewed

#1 Overall🕑 Open 7 days

Bloom & Wild

4.75,691 Google reviews

Bloom & Wild is a UK-wide flower delivery company built around a letterbox model, bouquets are sized and packaged to fit through a standard front door without anyone needing to be home. It sells fresh flowers, plants, and gifts with next-day delivery, and its site emphasizes careful handling in transit alongside care instructions once the flowers arrive.

What people praise

Reviewers describe stems arriving tightly packed and still opening beautifully days later
Customer service praised for proactive refunds when a delivery ran late, without being asked
Care instructions and flower food sachets called out as genuinely useful
Repeat customers mention using it for multiple occasions, not just one gift

Worth knowing

A few reviewers note buds can look tightly closed or slightly squashed on arrival before they open

Reputation scorecardrank in London

Rating4.7 / 5

Review volume5,691 · 97th

Confidencevery high

Recency11 days ago

Info completenesssite · phone · hours

Rating breakdown91% 5-star

✓ VerifiedSource: Google

Our take: The review volume here is far ahead of anyone else on this list, and the letterbox model solves the real problem of a recipient not being home. A dependable first choice for UK-wide gifting.

Website +442039848341 Directions

1-45 Durham St, London SE11 5JH

#2🕑 Open 7 days

MyFlowers

4.62,238 Google reviews

MyFlowers is a UK flower delivery service specializing in hand-tied rose bouquets, with same-day and next-day options and live tracking so customers know when a delivery will actually arrive. It operates out of a Great Portland Street address in central London.

What people praise

Live tracking links mentioned repeatedly as reassuring for first-time customers
Flowers described as fresh and matching photos even in hot weather
Customer service response times praised as fast
First-order discounts noted favorably by new customers

Worth knowing

At least one reviewer describes flowers arriving already wilted and a separate item never arriving at all

Reputation scorecardrank in London

Rating4.6 / 5

Review volume2,238 · 92th

Confidencevery high

Recency12 days ago

Info completenesssite · hours

Rating breakdown88% 5-star

✓ VerifiedSource: Google

Our take: Strong marks for communication and tracking, though the rating sits a notch below the top names here, and the one serious complaint on file is worth weighing if you're ordering for something time-sensitive.

Website Directions

85 Great Portland St, London W1W 7LT

#3🕑 Open 7 days

Floom

4.41,895 Google reviews

Floom is a flower delivery marketplace connecting customers to independent florists rather than running a single in-house arrangement style. That structure means the specific bouquet you get depends on which florist in the network fulfills your order.

What people praise

Reviewers describe handwritten notes as a nice personal touch
Delivery windows described as reliably met
Fresh, long-lasting blooms praised by repeat customers

Worth knowing

Because different florists fulfill orders, quality is described as inconsistent between orders, sometimes not matching the photo shown at checkout

Reputation scorecardrank in London

Rating4.4 / 5

Review volume1,895 · 86th

Confidencehigh

Recency3 months ago

Info completenesssite · phone · hours

Rating breakdown80% 5-star

✓ VerifiedSource: Google

Our take: The marketplace model is a double-edged sword. When it lands, reviewers are thrilled, but the inconsistency between orders is the clearest theme in its lower-rated reviews.

Website +442080687498 Directions

1 New Fetter Ln, London EC4A 1AN

#4🕑 Open 6 days/wk↩ Responds to reviews

The London Flower Shop

4.9439 Google reviews

The London Flower Shop is a Southwark florist that has operated in the same family for 16 years, offering custom bouquets, wedding flowers, sympathy arrangements, and room decoration alongside standard delivery. Bouquets on its site start from around £36.

What people praise

Staff, especially one named florist, praised repeatedly for tailoring bouquets to an outfit or occasion
Reviewers describe going above and beyond to fix a disappointing first delivery
Wedding and sympathy flower work singled out as handled with real care
International customers mention easy long-distance ordering for UK-based recipients

Reputation scorecardrank in London

Rating4.9 / 5

Review volume439 · 75th

Confidencehigh

Recency5 weeks ago

Info completenesssite · phone · hours

Rating breakdown95% 5-star

✓ VerifiedSource: Google

Our take: The rating here is nearly perfect and it's backed by detailed, specific reviews rather than one-line praise. A strong pick when the occasion calls for more than a standard bouquet.

Website +442074071666 Directions

158 Long Ln, London SE1 4BS

#5🕑 Open 7 days↩ Responds to reviews

Flower Station

4.01,513 Google reviews

Flower Station is a London florist with a physical shop plus 24-hour online ordering, selling fresh flowers, plants, and gift add-ons like balloons and candles. It has served the same customer base for years, with reviewers mentioning multi-year repeat use for the same annual occasions.

What people praise

Named staff praised for helping choose arrangements and even repotting a plant on request
In-store visits described as having a genuinely pleasant atmosphere
Multi-year repeat customers describe consistent quality over time

Worth knowing

Rating and review spread here are wider than the other names on this list, with a meaningful share of lower scores

Reputation scorecardrank in London

Rating4 / 5

Review volume1,513 · 81th

Confidencehigh

Recency7 weeks ago

Info completenesssite · phone · hours

Rating breakdown70% 5-star

✓ VerifiedSource: Google

Our take: In-person visits get strong, specific praise, but the wider rating spread suggests delivery orders are more of a mixed bag than an in-store pickup.

Website +442077247525 Directions

55 Park Rd, London NW1 6XU

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Watch: 5 Best Flower Delivery in London (2026)

How we score these florists

Rating is the business’s live Google average. Review volume measures how many customers have actually rated them, benchmarked against others on this page. Confidence weighs the rating against that volume, so a rating built on thousands of reviews scores differently than one from a few hundred. Recency checks how recently people are still leaving reviews. No business can pay to change any of these numbers.

How much does flower delivery cost in London? (2026)

Pricing depends on bouquet size and whether it’s a letterbox-friendly design or a larger arrangement built in-store. Custom wedding or sympathy work costs more than a standard gift bouquet, and same-day delivery can carry a premium over next-day options.

Job	Typical price
Standard letterbox bouquet	£25-45
In-store custom bouquet	£36-45
Larger arrangement or vase bouquet	£185 - £225

Ranges compiled July 2026 from published pricing on The London Flower Shop’s website and typical letterbox bouquet pricing referenced in customer reviews.

Delivering across London

These services cover central London broadly, from Southwark and Waterloo to Fitzrovia near Great Portland Street and the City near Fetter Lane, with several also delivering UK-wide. Whether you’re searching for flower delivery near me in central London or need something sent across the country, there’s an option that covers it.

What to ask before you order flower delivery

Is this a letterbox-friendly bouquet, or does someone need to be home to receive it?
What happens if the recipient isn’t in for a non-letterbox delivery?
How far in advance do I need to order for same-day delivery?
Can I add a personal note, and is it handwritten or printed?
What’s the refund or replacement policy if flowers arrive damaged or wilted?
For weddings or events, how far ahead should a custom order be booked?

Frequently asked questions

Are these rankings paid?

No. Rankings come from public Google data. A business can pay to be a Featured Partner (badge and top placement), but that never changes another business’s score or position.

How did you choose these florists?

We pulled flower delivery businesses across London with a public Google Business listing, then ranked by rating, review volume, and consistency.

How often is this updated?

This page reflects Google data verified in July 2026 and is refreshed periodically as ratings and review counts change.

What’s a letterbox bouquet?

It’s a bouquet specifically packaged flat or in a slim box so it fits through a standard letterbox, meaning no one needs to be home to receive it.

How far ahead should I order for a specific date, like Mother’s Day?

Order as early as possible around major gifting dates. Reviewers across this list mention ordering a week or more ahead of birthdays and holidays to guarantee availability.

The bottom line

Bloom & Wild is the safest default for straightforward UK-wide gifting thanks to its scale and the letterbox model that solves the no-one-home problem. If the occasion calls for something more personal, like a wedding or a sympathy arrangement, The London Flower Shop’s near-perfect rating and specific praise make it the stronger call. Either way, order ahead of the date you actually need it.

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