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5 Best Motorcycle Dealers in London (2026)

Independently ranked by our review of ratings, reviews and reputation · How we chose

Talise Sterling
By Talise Sterling, Goods and Shopping · ✓ Data verified July 2026 · 8 min read

Find the right motorcycle dealer in London and you've usually also found a mechanic you can trust for the next decade of ownership. The dealers on this page have logged just over 2,858 reviews between them, and every single one sits between 4.5 and 4.8, the tightest ratings spread of any comparison on this site, which means the real decision here comes down to what you're actually buying, not who's better.

Short answer: Warr's Harley-Davidson and Central Bikes share the top rating at 4.8, with Warr's backed by 929 reviews as Europe's oldest Harley dealership and Central Bikes backed by 642 reviews for Yamaha, Piaggio, Vespa, and Aprilia. Burwin Motorcycles also ties at 4.8 with 416 reviews, focused on repairs and MOTs rather than sales. Expect a genuinely tight field, so match the dealer to the brand or service you actually need.
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London's motorcycle dealers, side by side

# Business Rating Reviews Best for
1 Warr's Harley-Davidson 4.8 ★ 929 Harley-Davidson, new and used View ›
2 Central Bikes - Motorcycles, Scooters & Moped Dealer London 4.8 ★ 642 Scooters and mopeds (Yamaha, Vespa, Aprilia) View ›
3 Burwin Motorcycles 4.8 ★ 416 Repairs, MOTs and tyres View ›
4 Infinity Motorcycles 4.6 ★ 519 Gear, helmets and beginner advice View ›
5 Motoden Yamaha 4.5 ★ 352 Honda and used bikes, North London View ›
5 Best Motorcycle Dealers in London (2026)

The five, reviewed

Warr's Harley-Davidson logo
#1 Overall🕑 Open 6 days/wk↩ Responds to reviews

Warr's Harley-Davidson

4.8929 Google reviews

Warr's Harley-Davidson operates on King's Road and is described in its own reviews as Europe's oldest Harley-Davidson dealership, run by the Warr family with the current CEO personally replying to customer reviews. It sells new and used Harleys, offers custom paint and build work, and keeps a small museum on site alongside a merchandise shop. Reviews describe a wide range of used stock, from vintage models to recent Street Glide and Fat Boy variants.

What people praise

  • Owner and family history cited repeatedly as part of the experience, not just the sale
  • Custom paint and build work praised specifically by a repeat customer
  • Staff (Rob, Dan, Javier) named across multiple separate reviews for going beyond a standard sale
  • International visitors specifically call it a destination worth the trip, not just a local shop
Reputation scorecardrank in London
Rating4.8 / 5
Review volume929 · 97th
Confidencevery high
Recency4 weeks ago
Info completenesssite · phone · hours
Rating breakdown86% 5-star
✓ VerifiedSource: Google

Our take: It ties for the top rating on this page and carries the most reviews of any name here, and the family-run history plus on-site museum give it a character that a standard dealership review rarely mentions. If Harley is your brand, this is the one to start with.

Website+442077362934 Directions

611 King's Rd, London SW6 2EL

Central Bikes - Motorcycles, Scooters & Moped Dealer London logo
#2🕑 Open 6 days/wk↩ Responds to reviews

Central Bikes - Motorcycles, Scooters & Moped Dealer London

4.8642 Google reviews

Central Bikes is a franchised dealer for Yamaha, Piaggio, Vespa, and Aprilia, operating from Shepherd's Bush and specializing in scooters and mopeds alongside servicing and support. Reviews describe a low-pressure buying process for both first-time scooter buyers and specific model requests like the Piaggio MP3 530. Staff members Nick and Pete come up repeatedly across separate reviews for patient, unhurried explanations.

What people praise

  • No hard-sell approach specifically praised by more than one first-time buyer
  • Staff (Nick, Pete) named across multiple reviews for patient, detailed explanations
  • Handles both first-time scooter purchases and specific model requests from experienced riders
  • Communication described as clear and prompt via WhatsApp during the buying process
Reputation scorecardrank in London
Rating4.8 / 5
Review volume642 · 92th
Confidencehigh
Recency8 weeks ago
Info completenesssite · phone · hours
Rating breakdown91% 5-star
✓ VerifiedSource: Google

Our take: It matches Warr's top rating with a solid 642 reviews behind it, and the specific brand focus (Yamaha, Piaggio, Vespa, Aprilia) makes it the clear pick if you're after a scooter rather than a full-size motorcycle.

Website+442033192800 Directions

15 Shepherds Bush Rd, London W6 7LX

Burwin Motorcycles logo
#3🕑 Open 5 days/wk↩ Responds to reviews

Burwin Motorcycles

4.8416 Google reviews

Burwin Motorcycles (also trading as LR Scooters, per one recent review) is a motorbike repair shop specializing in MOTs, tyre work, and general servicing rather than sales. Reviewers describe a no-nonsense approach to repairs, including refusing to charge for work that wasn't actually needed after another shop had recommended it. It has operated in the same Islington-area location for decades, per the business's own reply to one review.

What people praise

  • Declined to charge for unnecessary work flagged by a competing shop, per one detailed review
  • MOT and tyre work described as quick, fairly priced, and good quality across multiple visits
  • Same customers return year after year for repeat MOTs and servicing

Worth knowing

  • One reviewer disputes whether a brake pad replacement was actually carried out as billed
Reputation scorecardrank in London
Rating4.8 / 5
Review volume416 · 82th
Confidencehigh
Recency2 months ago
Info completenesssite · phone · hours
Rating breakdown94% 5-star
✓ VerifiedSource: Google

Our take: At 4.8 across 416 reviews it ties for the top spot on this page despite being a repair specialist rather than a sales dealer, which says something about how much riders value a mechanic they trust over one selling them a bike. Worth noting: this business's own website currently carries unrelated syndicated content unconnected to motorcycles, so go by its Google reviews and direct contact rather than its site for now.

Website+442072498771 Directions

19a Victorian Grove, London N16 8EN

Infinity Motorcycles logo
#4🕑 Open 7 days

Infinity Motorcycles

4.6519 Google reviews

Infinity Motorcycles' Holborn branch is part of a UK-wide chain specializing in motorcycle clothing, helmets, and accessories, stocking brands like Alpinestars, Dainese, Arai, and Shoei rather than selling motorcycles themselves. Reviews describe it as a go-to for first-time riders needing full gear guidance, with staff walking customers through helmet fit and sizing in detail. It runs a loyalty points and rewards scheme alongside its retail offering.

What people praise

  • Staff repeatedly praised for patient, detailed gear guidance aimed at first-time riders
  • Named staff (Virginia, Millie, Alex, Brian) come up across multiple separate reviews
  • Points and rewards scheme noted as a nice extra by at least one customer
  • Online ordering into store available for items not on the shelf
Reputation scorecardrank in London
Rating4.6 / 5
Review volume519 · 87th
Confidencehigh
Recency2 months ago
Info completenesssite · phone · hours
Rating breakdown82% 5-star
✓ VerifiedSource: Google

Our take: At 4.6 across 519 reviews, it's the gear and accessories specialist on this page rather than a bike dealer, and the beginner-focused reviews (CBT-in-progress riders, first helmet purchases) suggest it's especially well suited to someone new to riding rather than an experienced buyer.

Website+442072421111 Directions

137 High Holborn, London WC1V 6PL

Motoden Yamaha logo
#5🕑 Open 5 days/wk

Motoden Yamaha

4.5352 Google reviews

Motoden Yamaha operates from Balls Pond Road in North London and, despite its trading name, is reviewed as a multi-brand dealer handling Honda purchases (a Transalp 750 and a CB500x among the models named) alongside servicing, repair, recovery, and storage. Staff named across reviews (Russ, Sean, Ryan) are credited with both sales advice and long-term after-sales support stretching years, not just a single transaction.

What people praise

  • Sold a bike remotely, sight-unseen, and matched the description exactly, per one detailed review
  • After-sales service and repair support described as consistent over multiple years by a repeat customer
  • Solid buying advice given to a first-time bike owner, per one reviewer
  • Servicing, recovery, and storage all handled under one roof, per a long-term customer

Worth knowing

  • One customer describes a dismissive front-of-shop interaction while waiting to be served
Reputation scorecardrank in London
Rating4.5 / 5
Review volume352 · 71th
Confidencehigh
Recency7 weeks ago
Info completenesssite · phone · hours
Rating breakdown81% 5-star
✓ VerifiedSource: Google

Our take: At 4.5 across 352 reviews, it's the lowest-rated name here, though still solidly positive, and the multi-year after-sales relationships described in the reviews are a strong signal for anyone planning to keep servicing a bike at the same shop long-term.

Website+442076888888 Directions

110-112 Balls Pond Rd, London N1 4AG

6

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Watch: 5 Best Motorcycle Dealers in London (2026)

How we score

Rating is the live average pulled from each dealer’s Google Business Profile. Review volume measures how many customers actually rated them, ranked against the others on this page. Confidence weighs the rating against how many reviews back it up, so a 4.8 built on hundreds of reviews scores higher than the same number resting on a handful. No business can pay to change any of these figures.

What does buying a motorcycle cost in London? (2026)

Pricing here spans an enormous range by design: used Harley-Davidsons at Warr’s run from under 8,000 pounds for older Sportster models to well into the tens of thousands for rare vintage machines, while scooters and mopeds at Central Bikes sit at a much lower entry point. Servicing, MOTs, and gear are priced separately from the bike itself at every dealer on this page.

JobTypical price
Used Harley-Davidson Sportster (older model)£7,995 - £9,000
Used Harley-Davidson tourer (newer, low mileage)£20,000+
Rare vintage Harley-Davidson£24,000 - £40,000

Ranges compiled July 2026 from Warr’s Harley-Davidson’s own published used-bike listings on this page.

Serving all of London

These five are spread across the city, from King’s Road in Fulham and Shepherd’s Bush in the west to High Holborn in central London and Balls Pond Road and Victorian Grove further north and east. If you’re searching for a motorcycle dealer near me in London, west London alone accounts for two of the five names on this page.

What to ask before you buy from a London motorcycle dealer

  • Is the bike new, used, or certified pre-owned, and what warranty comes with it?
  • Does the dealer handle servicing and MOTs in-house, or refer you elsewhere?
  • For gear purchases, can helmet fit be checked in person before you commit?
  • Is finance available, and what are the total costs over the term?
  • For a used bike, is a full service history available to review?
  • Does the dealer offer recovery or breakdown support after purchase?

Frequently asked questions

Are these rankings paid?

No. Rankings come from public Google data. A business can pay to be a Featured Partner (badge and top placement), but that never changes another business’s score or position.

How did you choose these motorcycle dealers?

We pulled the real Google Business Profiles for motorcycle dealers operating in London and ranked them by a mix of rating, review volume, and how recent the reviews are.

How often is this updated?

This page reflects Google review data as of July 2026 and is refreshed periodically as ratings and review counts change.

Do I need a full licence to buy a motorcycle in London?

It depends on the bike’s engine size and your current licence category. Several dealers on this page, including Infinity Motorcycles, specifically help first-time and CBT-stage riders choose an appropriate first bike.

Is it worth using a dealer’s own repair shop after buying a bike?

Reviews on this page suggest yes, several customers describe years of consistent after-sales servicing at the same dealer they bought from, which builds a service history that matters at resale.

The bottom line

Warr’s Harley-Davidson is the safe default if you’re after that brand specifically, tied for the top rating with the deepest review base on this page. If you ride something else, match the dealer to your brand first. All three top-rated names here earn their score on very different things: bikes, scooters, and repairs.

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