
Arôme Bakery - Mercer Street
Arôme Bakery is a Covent Garden pastry spot on Mercer Street known specifically for its honey butter toast, a thick-cut slice with caramelised, crème-brûlée-style edges that reviewers describe as the reason they came. The menu runs through croissants, escargots, and viennoiserie in flavours like pistachio chocolate and miso bacon, alongside a small coffee and matcha programme. Portions arrive on heated plates at the sit-down location, and the bakery has expanded to multiple London addresses.
What people praise
- The honey butter toast delivers on its reputation, with crisp, caramelised edges reviewers keep coming back for
- Real fruit chunks in pastries like the chocolate banana almond croissant, not purée
- Heated plates for pastries is a small, noticed touch
- Multiple London locations, so it's not a single-site queue
Worth knowing
- Prices run high for a bakery, with a single pastry landing around £7 to £10
- Coffee gets mixed reviews and can arrive too hot or need reworking
Our take: The rating and review count both edge out the competition, and the specific, repeated praise for one dish (the honey butter toast) is a stronger signal than generic five-star reviews. Go for that, treat the coffee as secondary.



