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5 Best Fashion Boutiques in Nashville (2026)

Ranked by real Google ratings and review volume · How we chose

Talise Sterling
By Talise Sterling, Goods and Shopping · ✓ Updated · 6 min read

We compared 20 fashion boutiques in Nashville on Google Maps · 5 listed · How we rank

Fashion boutiques in Nashville aren't all the same kind of shop: some are women's clothing stores, one is a Nashville-themed hat and apparel brand, and one is a multi-state label with a store on Broadway. Between them these shops hold more than 530 Google reviews, with ratings from 4.2 to 4.9, so it helps to know which kind of store you're walking into.

Short answer: Blush Boutique is rated 4.8 stars from more than 140 Google reviews, selling women's clothing, dresses and accessories. Vinnie Louise and Hollie Ray Boutique both hold 4.9 on smaller bases, and The Nash Collection has the most reviews (more than 150) but the lowest rating at 4.2. No prices are published here.
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Boutiques Side by Side

# Business Rating Reviews Best for
1 Blush Boutique 4.8 ★ 146 Women's clothing and gifts View ›
2 Vinnie Louise 4.9 ★ 115 Dresses, denim and permanent jewelry View ›
3 The Nash Collection 4.2 ★ 152 Nashville hats and souvenir apparel View ›
4 The Normal Brand 4.8 ★ 78 Men's and women's casual clothing View ›
5 Hollie Ray Boutique 4.9 ★ 48 Women's clothing on Broadway View ›
5 Best Fashion Boutiques in Nashville (2026)

Shop by shop

Blush Boutique logo
#1 Overall🕑 Open 7 days↩ Responds to reviews

Blush Boutique

4.8146 Google reviews

Blush Boutique is a women's clothing store, dress shop and accessories boutique on 12th Ave S, and Google also tags it as a souvenir store. Its site describes a Nashville-based collection of unique, trendsetting pieces and points visitors to its location in The Gulch. Customers can also shop through Instagram, where the site says to message the shop to hold an item for pickup or request an invoice for shipping.

What people praise

  • Reviewers praise a shop with its own personality and call out jewelry, adjustable rings and a western look that stays wearable
  • One reviewer says the sizing is accurate and the pieces are long lasting
  • A back sales room is mentioned for clearance finds
  • Visitors from out of town describe leaving with souvenirs and small gifts

Worth knowing

  • One reviewer calls prices a little high but worth it
  • A long-time customer reports being rarely greeted on repeated visits
Reputation scorecardrank in Nashville
Rating4.8 / 5
Review volume146 · 93rd
Confidencemoderate
Recency4 weeks ago
Info completenesssite · phone · hours
Rating breakdown91% 5-star
✓ VerifiedSource: Google

Our take: A well-liked women's boutique with a solid base of reviews behind its 4.8. Expect boutique pricing, and ask about the clearance room.

Website+1615-401-9599 Directions

606 12th Ave S, Nashville, TN 37203

Vinnie Louise logo
#2🕑 Open 7 days↩ Responds to reviews

Vinnie Louise

4.9115 Google reviews

Vinnie Louise is a women's clothing store with a 12th Ave S address. Its site lists tops, dresses, denim, cardigans, shoes, jewelry, accessories and a signature scent collection, and says it has locations in East Nashville, 12 South, L&L Market and Downtown Franklin as well as online. The site also offers private shopping parties and a hat bar experience.

What people praise

  • Reviewers praise associates for being friendly and for finding dresses quickly
  • Two reviewers say they bought permanent jewelry bracelets or an anklet in the store
  • One customer says staff went to a neighboring store to track down a left-behind shopping bag
  • Opens Sundays, 11 AM to 5 PM per Google
Reputation scorecardrank in Nashville
Rating4.9 / 5
Review volume115 · 88th
Confidencemoderate
Recency4 weeks ago
Info completenesssite · phone · hours
Rating breakdown96% 5-star
✓ VerifiedSource: Google

Our take: A 4.9 rating on more than 110 reviews, with service as the recurring theme. A good stop if you want a dress or a permanent bracelet in one trip.

Website+1615-490-1786 Directions

2308 12th Ave S #2430, Nashville, TN 37204

The Nash Collection logo
#3🕑 Open 7 days↩ Responds to reviews

The Nash Collection

4.2152 Google reviews

The Nash Collection is a Nashville-themed headwear and apparel brand with a store on Broadway. Its site sells hats, tees, sweatshirts and a youth line, and it describes its headwear and apparel as a lifestyle brand. Reviewers describe hats, a patch station, Nashville tees and hoodies and a baby onesie.

What people praise

  • Reviewers like the hats and the patch station
  • One reviewer found a good range of Nashville merchandise to take home
  • Staff are credited with giving recommendations for other places to visit
  • Long hours, until 9 PM most nights and 10 PM Friday and Saturday per Google

Worth knowing

  • Several reviewers describe staff as unwelcoming or distracted, and its 4.2 rating is the lowest on the page
Reputation scorecardrank in Nashville
Rating4.2 / 5
Review volume152 · 98th
Confidencemoderate
Recency3 months ago
Info completenesssite · phone · hours
Rating breakdown70% 5-star
✓ VerifiedSource: Google

Our take: It has the most reviews here, but a clear split in feedback: people like the product and the patch station, and some are unhappy with service. Best for Nashville-branded gifts rather than general fashion.

Website+1615-649-8848 Directions

5061 Broadway, Nashville, TN 37203

The Normal Brand logo
#4🕑 Open 7 days↩ Responds to reviews

The Normal Brand

4.878 Google reviews

The Normal Brand is a multi-state clothing brand with a men's and women's store on Broadway. Its site lists shirts, sweaters, pants, dresses and accessories, and mentions 30-day returns and exchanges and stores in several other states. Reviewers describe a dress in cotton and a store team that offers help with returns and shipping.

What people praise

  • Reviewers praise the service, including a handwritten letter and shipping a purchase home to Iowa
  • A parent says the manager offered drinks and a place for her daughter to color while she shopped
  • One reviewer appreciates the 100% cotton options
  • A customer who came in for a shirt left with a full outfit after the staff's suggestions

Worth knowing

  • A review base of under 100 reviews
Reputation scorecardrank in Nashville
Rating4.8 / 5
Review volume78 · 83rd
Confidenceearly
Recency3 months ago
Info completenesssite · phone · hours
Rating breakdown95% 5-star
✓ VerifiedSource: Google

Our take: A strong service record at 4.8, though across fewer reviews. It suits shoppers who want everyday clothing and attentive help rather than a local-only label.

Website+1615-795-1444 Directions

5068 Broadway, Nashville, TN 37203

Hollie Ray Boutique logo
#5🕑 Open 7 days↩ Responds to reviews

Hollie Ray Boutique

4.948 Google reviews

Hollie Ray Boutique is a women's clothing store on Broadway. Its site describes quality women's clothing, and reviewers mention a Nashville store and a team that helps shoppers find specific pieces. Google lists it as open until 9 PM Monday to Saturday.

What people praise

  • Reviewers describe staff who were patient and not pushy
  • One shopper says three different people helped her find what she wanted
  • A customer who damaged a shirt his wife bought there says staff sourced the remaining sizes and added a note
  • Another reviewer found a comfortable pair of jeans at 25% off

Worth knowing

  • Reviewers disagree on prices: one calls them moderate, another says boutique prices are a splurge
  • The smallest review base on the page
Reputation scorecardrank in Nashville
Rating4.9 / 5
Review volume48 · 63rd
Confidenceearly
Recency4 weeks ago
Info completenesssite · phone · hours
Rating breakdown96% 5-star
✓ VerifiedSource: Google

Our take: A 4.9 rating with strong praise for staff, resting on the smallest number of reviews. Worth a browse if you're already on Broadway.

Website+1615-579-0440 Directions

5020 Broadway, Nashville, TN 37203

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How to read the numbers

Rating is the live Google star average. Review volume is how many customers have rated the business, ranked against the others on this page. Confidence weighs the rating by that volume, so a 4.8 from more than a hundred people carries more than a 4.9 from a few dozen. Recency shows how recently customers are still leaving reviews.

What to expect on price at a Nashville boutique

No prices are published here. Boutique pricing depends on the label, the fabric and whether a piece is on the clearance rack. A Blush Boutique reviewer calls its prices a little high but worth the cost, while a Hollie Ray reviewer mentions a 25% discount on jeans.

Boutiques near you in Nashville

These shops are listed on 12th Ave S and on Broadway. Looking for a boutique near me? Each listing shows a phone number, hours and directions, and several stay open until 9 PM.

What to ask before you shop

  • Do you hold items or ship if I’m visiting from out of town?
  • What is your return and exchange policy?
  • Is there a clearance section or any current discount?
  • Do you carry my size, and can you check other stores?
  • Do you offer a private shopping appointment?

Frequently asked questions

Which Nashville boutiques sell Nashville-themed hats and souvenirs?

The Nash Collection sells headwear, tees and sweatshirts, and its reviewers mention hats, a patch station and Nashville merchandise. Blush Boutique is also tagged as a souvenir store on Google, and a reviewer mentions a slot machine that dispenses Nashville-themed stickers.

Can I have my purchase shipped if I’m visiting Nashville?

Several boutiques handle it. Blush Boutique’s site says to message the shop on Instagram to request an invoice for shipping. A Normal Brand reviewer had a purchase shipped back to Iowa, and a Hollie Ray reviewer describes replacement shirts mailed to a spouse.

Which Nashville boutiques are on Broadway?

The Nash Collection, The Normal Brand and Hollie Ray Boutique are all listed on Broadway. Blush Boutique and Vinnie Louise are listed on 12th Ave S.

Which Nashville boutiques stay open late?

Google lists The Normal Brand and Hollie Ray Boutique as open until 9 PM Monday to Saturday, and The Nash Collection until 9 PM most nights and 10 PM on Friday and Saturday. Blush Boutique closes at 7 PM and Vinnie Louise at 6 PM Monday to Saturday.

Where to shop first

Start with Blush Boutique for women’s clothing and gifts, or Vinnie Louise if you want a dress or permanent jewelry. For Nashville-branded hats, The Nash Collection is the place, with service feedback worth keeping in mind. Check store hours before you go.

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