5 Best Paint Stores in New York (2026)

Janovic Paint & Decorating Center's SoHo location sells Benjamin Moore paint and decorating supplies out of a Thompson Street storefront, with a team of color consultants who reviewers name individually and repeatedly. It's part of the wider Janovic chain, and this location holds the highest rating and review volume of any paint store we checked in the city. Staff are described helping with everything from color matching to tracking down an eight-month-old receipt.

This second Janovic location sits on 10th Avenue in Hell's Kitchen, stocking Benjamin Moore paint and the same decorating supplies as its SoHo sister store, with its own separate staff and review history. It opens at 8am on Saturdays, which reviewers call out as rare for the neighborhood, and carries tools alongside paint so a full job can be handled in one stop. Color matching from a paint chip or sticker is a repeated theme in the reviews.

Farrow & Ball's Lafayette Street store sells the brand's own handcrafted paint and wallpaper, positioned at a higher price point than the Benjamin Moore and Sherwin-Williams retailers on this list. The company's own site emphasizes colour consultancy and expert guidance for matching light and space, and nearly every review here names the same in-store consultant, Martin Kesselman, by name. It's a single-brand specialty store rather than a general paint retailer.

This Sherwin-Williams location in Williamsburg, Brooklyn, sells the brand's own paint alongside wallpaper and painting supplies, with reviewers repeatedly naming the same handful of staff for Pantone and custom color matching. It's the only Sherwin-Williams location among the five paint stores we checked for New York, competing directly with Benjamin Moore's local retailers on service rather than brand loyalty. Reviews describe quick, calm help even when customers arrive undecided or disagreeing over a color.

Mazzone Paint Center is an authorized Benjamin Moore retailer on Smith Street in Brooklyn, focused on interior and exterior paint and stain for the local Carroll Gardens and Cobble Hill area. Its own site frames it as a neighborhood color resource rather than a big-box alternative, and reviewers describe fast, accurate custom color mixing as the store's main strength. Several reviewers mention passing a closer Benjamin Moore location specifically to shop here.