Choosing between florists in London usually means picking a side: a big letterbox-delivery brand or a corner shop that's been on the same street for decades. Between them, the five names on this page have racked up nearly 11,700 Google reviews, with one letterbox brand alone accounting for over 5,600 of that total.
Short answer: The London Flower Shop rates highest at 4.9 across 437 reviews, a Southwark shop with over 20 years in business. For sheer scale, Bloom & Wild leads with 5,643 reviews at 4.7, built on its letterbox-delivery model. MyFlowers (4.6, 2,200 reviews) and Floom (4.4, 1,893 reviews) are both online delivery services with more mixed feedback on consistency, and Flower Station (4.0, 1,512 reviews) is a well-liked Marylebone shop with a lower average driven by a vocal minority of complaints.
How we score
Rating is each business’s live Google average. Review volume shows how many customers actually left a rating, which we weigh against others in the same search. Confidence blends the two: a 5.0 rating means less on 20 reviews than a 4.7 on 5,000. Recency tracks how recently people are still reviewing the business, a sign it’s actively serving customers today rather than coasting on old reviews. No business can pay to change these numbers.
How much do flowers cost in London?
None of the five list a full price sheet in their Google data, though The London Flower Shop’s own site shows entry bouquets starting around £36 to £44.99, giving a rough sense of the lower end for a proper florist arrangement in London. Prices climb from there based on flower type, season (expect a premium around Valentine’s Day and Mother’s Day), and delivery speed.
| Job | Typical price |
|---|
| Entry bouquet (The London Flower Shop) | from £36 |
Pricing pulled from The London Flower Shop’s own published bouquet prices, checked July 2026. The other four don’t list fixed prices in the data we reviewed, so check each site directly.
Florists across London
These five span the city, Southwark and Waterloo for The London Flower Shop, Marylebone for Flower Station, with Bloom & Wild, MyFlowers and Floom delivering city-wide from central bases in SE11, W1 and EC4. If you’re searching for a florist near me for same-day pickup, the two shop-front options are your best bet; for scheduled or long-distance delivery, the three online services cover more ground.
What to ask before ordering flowers
- Can I see a photo of the actual bouquet before it ships, or only a stock photo?
- What’s your policy if the flowers arrive damaged or don’t match the order?
- Do you offer same-day delivery, and by what cutoff time?
- For weddings or events, how far in advance do you need the order?
- Is delivery included in the price, or added at checkout?
- Do you sell loose stems or only pre-arranged bouquets?
Frequently asked questions
Are these rankings paid?
No. Rankings come from public Google data, ratings, review volume and recency. A business can pay to be a Featured Partner, which adds a badge and top placement, but that never changes another business’s score or position.
How did you choose these five?
We compared florists and flower delivery services serving London on real Google ratings, review volume and recency, then ranked them on that data.
Is a delivery service or a physical florist better?
Depends what you need. Bloom & Wild, MyFlowers and Floom cover speed and reach, useful for last-minute or long-distance gifts. The London Flower Shop and Flower Station offer more hands-on, custom work you’d only get in person.
How often is this updated?
We refreshed this list in July 2026 using live Google data. Ratings shift over time, so check the live listing if you’re reading this later.
Why does Bloom & Wild have so many more reviews than the others?
It operates at national scale as a letterbox-delivery brand, which naturally generates far more orders, and reviews, than a single shop or smaller service.
The bottom line
For a dependable, higher-rated pick with a real in-person touch, The London Flower Shop is the safe default. If you need scale and speed, Bloom & Wild has the volume to back up its rating. Whichever you choose, ask to see a photo of your actual bouquet before it ships if that option exists.
