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5 Best Paint Stores in London (2026)

Independently ranked by our review of ratings, reviews and reputation · How we chose

Brad Smith
By Brad Smith, Home Services Expert · ✓ Data verified July 2026 · 8 min read

You've got a colour chip in one hand and a half-finished mood board in the other, and the paint aisle at the big DIY chain isn't going to help you pick between eleven shades of off-white. These paint stores in London have earned anywhere from 92 to 171 reviews each, and ratings still range from 4.3 up to 4.8, so the merchant with the biggest shelf isn't automatically the one customers rate highest.

Short answer: S.I Painting & Decorating Ltd tops this list at 4.7 stars across 171 reviews, valued as much for its decorating and plastering work as for paint supply. For a dedicated retail counter, London Decorators Merchants (4.7, 152 reviews) stocks Dulux, Farrow & Ball and Little Greene with free delivery over £50. Expect anywhere from around £27 for trade emulsion to £64 and up for premium designer paint.
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London's paint merchants, compared

# Business Rating Reviews Best for
1 S.I Painting & Decorating Ltd 4.7 171 Full decorating and painting projects View ›
2 London Decorators Merchants 4.7 152 Trade brands with weekend opening hours View ›
3 Eltham DIY Ltd & Designer Paint Shop 4.3 168 Designer paint brands with DIY hardware in one stop View ›
4 The Colour Centre 4.8 92 Independent expertise with trade-beating prices View ›
5 Ray Munn | eico, Farrow & Ball,Little Greene, Zoffany Paints 4.5 92 Colour consultancy and hard-to-find designer brands View ›
5 Best Paint Stores in London (2026)

Our picks for London paint and decorating supplies

S.I Painting & Decorating Ltd logo
#1 Overall🕑 Open 7 days

S.I Painting & Decorating Ltd

4.7171 Google reviews

S.I Painting & Decorating Ltd has been painting and decorating homes across North London and Essex since 1980, working out of Epping with a team that also handles plastering, rendering and wallpaper hanging. The company holds full indemnity insurance and belongs to Trust A Trader and the Guild of Master Craftsmen, and its crew covers everything from single rooms to whole-house refurbishments. It's listed here as a paint supplier too, though its own site leans harder into decorating labour than shelf stock, so treat it as a full-service painter first and a paint source second.

What people praise

  • Quotes turned around within days of a first email or call
  • Crews finish on schedule, even around holidays
  • Rooms left clean and tidy at the end of each working day
  • Customers report the same standard held across repeat jobs
Reputation scorecardrank in London
Rating4.7 / 5
Review volume171 · 97th
Confidencemoderate
Recency6 weeks ago
Info completenesssite · phone · hours
Rating breakdown86% 5-star
✓ VerifiedSource: Google

Our take: This is the highest-reviewed name on the list, and the 4.7 rating holds up across 171 reviews. Just know you're hiring painters and decorators who also sell paint, not a walk-in shop with a colour wall.

117 Essex Rd, London N1 2SL

London Decorators Merchants logo
#2🕑 Open 7 days

London Decorators Merchants

4.7152 Google reviews

London Decorators Merchants runs as LDM Direct out of Norwood, stocking trade-quality paint, wallpaper and decorating supplies from Dulux, Farrow & Ball and Little Greene alongside its own building materials and tool range. The shop offers free delivery over £50 and same-day click and collect, and it's built its name on staff who know the products, not just the shelf they're on. It's open seven days a week, which matters if you're trying to finish a job on a weekend deadline.

What people praise

  • Staff walk first-timers through unfamiliar products without rushing them
  • Deep stock, customers describe it as having close to everything a decorator needs
  • Heavy or bulky orders get delivered, not just handed over at the counter
  • Open Saturdays and Sundays, useful for weekend projects

Worth knowing

  • The range is large enough that some first-time visitors find it a bit much to take in without staff help
Reputation scorecardrank in London
Rating4.7 / 5
Review volume152 · 84th
Confidencemoderate
Recency6 months ago
Info completenesssite · phone · hours
Rating breakdown82% 5-star
✓ VerifiedSource: Google

Our take: Matched with S.I Painting on rating (4.7) but built for browsing and buying rather than hiring a crew, this is the pick if you want a proper trade counter.

547-549 Norwood Rd, Norwood, London SE27 9DL

Eltham DIY Ltd & Designer Paint Shop logo
#3🕑 Open 6 days/wk↩ Responds to reviews

Eltham DIY Ltd & Designer Paint Shop

4.3168 Google reviews

Eltham DIY doubles as the Designer Paint Shop, a family-run store on Westmount Road that stocks Benjamin Moore, Farrow & Ball, Little Greene and EICO alongside the usual DIY hardware. It ships paint nationwide and offers trade discounts to decorators who email ahead, but it's the local shop that keeps its regulars, the kind of place where the owner remembers your last project. The general DIY side sits next to the designer paint counter, so you can pick up sundries and a Farrow & Ball sample in the same visit.

What people praise

  • Owner and staff described as genuinely helpful, not just transactional
  • Wide sample selection across premium designer brands
  • Family-run feel that regulars keep coming back for
  • Stocks builder-focused DIY essentials alongside decorating supplies
Reputation scorecardrank in London
Rating4.3 / 5
Review volume168 · 91th
Confidencemoderate
Recency3 months ago
Info completenesssite · phone · hours
Rating breakdown70% 5-star
✓ VerifiedSource: Google

Our take: Its five-star share (70%) runs behind the others on this list, and the review count (168) actually edges out London Decorators Merchants, so read this as strong but slightly less consistent than the names above it.

118-120 Westmount Rd, London SE9 1UT

The Colour Centre logo
#4🕑 Open 6 days/wk↩ Responds to reviews

The Colour Centre

4.892 Google reviews

The Colour Centre has traded as an independent decorator's merchant in Islington since 1948, supplying trade and retail customers with Little Greene, Dulux Trade, Mylands, Farrow & Ball and Dulux Heritage. It runs as wholesale, trade and retail all under one roof, and long-time customers describe pricing that beats larger trade outlets even after decades in business. The shop leans into being a specialist rather than a big-box alternative, with staff who reviewers say know the difference between finishes, not just brand names.

What people praise

  • Praised repeatedly as having the best range and advice in North London
  • Pricing that undercuts larger trade outlets on the same brands
  • Decades of continuity, one reviewer has shopped there for 40 years
  • Family-run feel despite the trade-and-wholesale scale

Worth knowing

  • Online and in-store pricing haven't always matched for every product, worth confirming the price at the till before you commit to a larger order
Reputation scorecardrank in London
Rating4.8 / 5
Review volume92 · 75th
Confidencemoderate
Recency9 months ago
Info completenesssite · phone · hours
Rating breakdown87% 5-star
✓ VerifiedSource: Google

Our take: The 4.8 rating is the strongest on this list by a hair, and the story from regulars is consistency over decades, not just a good year of reviews.

29A Offord Rd, London N1 1EA

Ray Munn | eico, Farrow & Ball,Little Greene, Zoffany Paints logo
#5🕑 Open 6 days/wk

Ray Munn | eico, Farrow & Ball,Little Greene, Zoffany Paints

4.592 Google reviews

Ray Munn has sold premium and designer paint from its Fulham Road shop since 1997, carrying Farrow & Ball, Little Greene, Paint & Paper Library, EICO, Nordfärg, Sanderson and Zoffany under one roof. The shop runs a colour consultancy service, including home visits, for customers who can't settle on a shade from a chart alone, and staff will custom-mix a colour match if you can't find what you want on the shelf. Reviewers who've used it for years point to the same handful of staff members solving unusual problems, from fire-protection coatings to matching a four-year-old paint order from memory.

What people praise

  • Staff pull old records to colour-match paint bought years earlier
  • Colour consultancy visits available for customers overwhelmed by choice
  • Wide specialist brand range, including Scandinavian and eco lines
  • Long-serving staff relationships that customers return to by name
Reputation scorecardrank in London
Rating4.5 / 5
Review volume92 · 75th
Confidenceearly
Recency9 months ago
Info completenesssite · phone · hours
Rating breakdown85% 5-star
✓ VerifiedSource: Google

Our take: Its 4.5 rating is the lowest of the five, largely on volume of one-star reviews rather than a pattern in the text we could see, but the loyalty from long-time customers is real and specific.

861-863 Fulham Rd., London SW6 5HP

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Watch: 5 Best Paint Stores in London (2026)

How we score these paint stores

Rating is the live average pulled straight from Google. Review volume measures how many customers actually left a rating, ranked against the other stores on this list. Confidence blends the two, so a 4.7 built on 170 reviews counts for more than a 4.9 built on a dozen. Recency checks how many reviews have come in lately, since a store that was great five years ago isn’t automatically great now. No business on this list paid to move up, sideways or anywhere at all.

How much does paint cost in London (2026)

Prices swing hard between trade-grade emulsion and the designer brands stocked by shops like Ray Munn and The Colour Centre. Tin size, finish and whether you need a colour match all move the number.

JobTypical price
Trade contract matt emulsion, 7.5Laround £27
Ceiling paint, ultra-matt, per tinfrom £30
Designer emulsion (Farrow & Ball, Little Greene, etc.), per tinfrom £64

Ranges pulled from published pricing on London Decorators Merchants (ldmdirect.co.uk) and Ray Munn (raymunn.com), checked July 2026. Confirm current price and pack size before you order, promotions and pack sizes shift.

Paint stores across London

This list spans Norwood and Eltham in the southeast, Islington in the north, Fulham in the west and an Epping-based crew covering Essex and North London. Wherever you’re searching from, near me results for a London paint store are going to turn up a mix of these trade merchants and decorator-led shops, so it’s worth checking which one actually stocks the brand you want before you drive across town.

What to ask before you buy

  • Do you offer trade or decorator discounts if I’m ordering in bulk?
  • Can you colour-match a sample or an old tin if I don’t know the brand?
  • What’s your minimum order for free delivery, and how fast is it?
  • Do you stock this finish in the brand I want, or would I need to order it in?
  • Is tinted or custom-mixed paint returnable if the colour’s wrong?

Frequently asked questions

Are these rankings paid?

No. Rankings come from public Google data, ratings and review volume. A business can pay to be a Featured Partner, which gets it a badge and top placement, but that never changes another business’s score or position.

How did you choose these paint stores?

We compared every paint store and decorating merchant in London with a real Google track record, weighing rating, review volume and how recently people were still leaving reviews.

How often is this list updated?

We last verified this list in July 2026 and recheck ratings and review counts on a regular schedule.

Is trade pricing available if I’m not a professional decorator?

Several of these merchants extend trade or bulk pricing to anyone ordering enough paint, it’s usually worth just asking at the counter or by email.

Can I get paint colour matched at these shops?

Yes, most of the shops on this list, including Ray Munn and London Decorators Merchants, offer colour matching from a sample, swatch or old tin.

The bottom line

For most jobs, London Decorators Merchants or The Colour Centre will cover the brand and the advice you need without the wait. If you’re chasing a specific designer colour or want a consultation before you commit, Ray Munn is worth the trip to Fulham. Either way, call ahead to confirm stock on the exact finish you want.

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