Omni Digital Pte Ltd
Omni Digital is a Singapore performance marketing agency working on paid advertising, search visibility and direct-response campaigns built around measurable outcomes rather than reach alone. Founded in 2017, it runs Meta and Google Ads alongside SEO and conversion rate optimisation, and positions itself around the full funnel rather than the click at the top of it.
The agency is led by founder Alex Chan, a CFA charterholder who the firm says has personally managed eight figures in advertising spend. Its client work spans e-commerce, education and B2B, and its stated service mix runs from Meta and Facebook Ads through Google Search, Shopping and Performance Max campaigns to funnel building and creative and video production.
What people praise
- Performance and direct-response focus, judged on conversions rather than impressions
- Covers paid media and SEO together, so acquisition channels are planned as one
- Includes conversion rate optimisation and funnel building, not just traffic delivery
- In-house creative and video production alongside media buying
- Finance-trained founder, with the agency reporting eight figures of managed ad spend
Our take: Omni Digital's pitch is that the campaign is judged on what happens after the click, and the inclusion of conversion rate optimisation and funnel work alongside the media buying backs that up rather than leaving it as a slogan. That combination suits a business with an existing offer that is not converting well enough, more than one looking purely for brand awareness. The Google review count is modest next to longer-established agencies here, so ask for case studies in your own vertical and a clear account of which metrics they will report against before committing.
