Finding the best toy stores in Singapore, whether you need a sold-out collectible or an educational set that actually holds a kid's attention, usually comes down to which shop's staff genuinely know their stock. These stores have logged over 3,500 Google reviews combined, and most hold ratings of 4.9 or higher, so the real differentiator is what kind of shopping trip you're after, big-brand selection or a smaller specialist who knows every item on the shelf.
Short answer: Toys"R"Us VivoCity Flagship Store leads on volume with 1,867 reviews at 4.4 stars, Singapore's largest toy selection spanning action figures to collectibles. Roryland Toys holds a perfect 5.0 across 612 reviews, while T For Toys, TOYTAG, and EnToyPrize Toys Market round out the list with strong, specialty-focused reputations.
#1 Overall🕑 Open 7 days
Toys"R"Us - VivoCity Flagship Store
4.4★★★★★1,867 Google reviews
Toys"R"Us VivoCity Flagship Store carries a wide range of toys including action figures, dolls, building blocks, electronics, and collectibles, curated with a notable emphasis on local tastes and collector items compared to older-style branches. Reviewers describe a recently reopened, more spacious layout that makes browsing easier despite the same overall footprint.
What people praise
- Staff (Shi Ying, Taufik) praised repeatedly for going out of their way to track down sold-out or pre-ordered items
- Reviewers highlight a stronger collectibles selection than typical big-box toy stores
- The reopened layout gets specific praise for feeling more spacious and organized
- The largest review base on this page by a wide margin
Worth knowing
- A few reviewers note the counter staff can feel stretched thin on busy weekends
Reputation scorecardrank in Singapore
Review volume1,867 · 96th
Info completenesssite · hours
Rating breakdown60% 5-star
✓ VerifiedSource: Google
Our take: The default pick for the widest selection under one roof, and reviewers consistently point to staff going above and beyond to track down specific items.
📍1 HarbourFront Walk, # 02 - 182 3 Central, Singapore 098585
#2🕑 Open 7 days
Roryland Toys
5.0★★★★★612 Google reviews
Roryland Toys, located on Orchard Road, specializes in educational and learning-oriented toys aimed at keeping kids engaged without relying on screens. Reviewers consistently describe well-priced, kid-safe products and staff who help match toys to a child's age and interests.
What people praise
- Reviewers repeatedly praise the educational focus of the toy selection
- Staff described as friendly and helpful in finding age-appropriate items
- Pricing consistently called reasonable relative to the quality
- Perfect 5.0 rating across 612 reviews
Reputation scorecardrank in Singapore
Info completenessphone · hours
Rating breakdown99% 5-star
✓ VerifiedSource: Google
Our take: The pick if you specifically want toys that lean educational, with a perfect rating and reviewers consistently praising the staff's guidance on age-appropriate picks.
📍68 Orchard Rd, #04-12C, Singapore 238839
#3🕑 Open 7 days↩ Responds to reviews
T For Toys - Toy Store
4.9★★★★★429 Google reviews
T For Toys is a Tampines warehouse-style toy store offering a large range of toys, corporate gifts, and educational products, with barcode-based pricing and an online checkout process. Reviewers describe a Decathlon-like browsing experience with house-brand toys spanning kitchen sets, STEM kits, and costumes, organized in a temperature-controlled space.
What people praise
- Reviewers describe an especially large selection, calling it hard to compare elsewhere
- Staff (Auntie Monica) specifically praised for engaging and entertaining kids while parents browse
- Clean, well-organized, temperature-controlled shopping environment
- Near-perfect 4.9 rating across 429 reviews
Worth knowing
- A couple of reviewers note the barcode-scan checkout process feels like an extra step compared to a normal till
Reputation scorecardrank in Singapore
Info completenesssite · phone · hours
Rating breakdown96% 5-star
✓ VerifiedSource: Google
Our take: The pick for sheer volume of toys under one roof, with reviewers consistently calling it the biggest selection they've found in the city.
📍18 Tampines Industrial Cres, #01-02A Space@Tampines, Singapore 528605
#4🕑 Open 5 days/wk↩ Responds to reviews
TOYTAG
4.9★★★★★334 Google reviews
TOYTAG specializes in board games and educational toys, and the Woodlands location has shifted to a self-collection and online-order model rather than open walk-in browsing. Reviewers who bought previously describe knowledgeable staff who genuinely play the games they sell, though at least one long-time customer notes the newer collection-only format changed the in-person experience they used to value.
What people praise
- Reviewers consistently praise staff who play the games themselves and give informed recommendations
- A wide variety of board games and popular kids' toy brands mentioned
- Owners described as patient and passionate about the products
- Near-perfect 4.9 rating across 334 reviews
Worth knowing
- The store has moved to a self-collection model rather than open walk-in browsing, which one long-time customer felt changed the experience
Reputation scorecardrank in Singapore
Info completenesssite · phone · hours
Rating breakdown93% 5-star
✓ VerifiedSource: Google
Our take: Still a strong option for board game recommendations from people who actually play them, though confirm the current collection-based format works for how you like to shop.
📍10 Woods Square #04-42, Woodlands Sq, SOLO 1, 737714
#5🕑 Open 3 days/wk
EnToyPrize Toys Market
5.0★★★★★158 Google reviews
EnToyPrize Toys Market is a Pearl's Hill Terrace shop where children buy, sell, and donate secondhand toys, most priced at just one dollar, run as a mini-entrepreneurship initiative by its founder. Reviewers describe it as a genuinely unique concept, distinct from a standard retail toy store, that teaches kids about selling, communication, and giving.
What people praise
- Reviewers consistently praise the concept as unique and community-minded
- Most items priced around one dollar, making it highly affordable
- Kids can participate directly in running the store, not just shopping
- Perfect 5.0 rating across 158 reviews
Worth knowing
- Limited opening hours, Friday through Sunday only, so plan visits accordingly
Reputation scorecardrank in Singapore
Info completenesssite · phone · hours
Rating breakdown99% 5-star
✓ VerifiedSource: Google
Our take: Not a typical toy retailer, but worth including for the concept alone. Reviewers describe it as a genuinely feel-good stop for budget secondhand finds and a lesson in entrepreneurship for kids.
📍195 Pearl's Hill Ter, #02-38B, Singapore 168976
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Claim this spot › How we rank these
Rating is the live Google average. Review volume shows how many customers actually left feedback, weighed against others in the same city. Confidence combines the two, so a high rating on a small sample scores lower than the same rating backed by hundreds of reviews. Recency checks how current that feedback is. No business can pay to change these numbers.
How much do toys cost in Singapore? (2026)
Pricing varies enormously by toy type and brand, from dollar-store secondhand finds to premium collectibles. None of the businesses on this page publish a single fixed price list we can verify, so we’re not going to guess at ranges beyond what reviewers mentioned directly.
| Job | Typical price |
|---|
| Secondhand toys at EnToyPrize | around $1 each |
Figure reflects prices customers mentioned in their own Google reviews, verified August 2026.
Serving all of Singapore
These stores span HarbourFront, Orchard Road, Tampines, Woodlands, and the central Pearl’s Hill area, covering most of the island without a long trip. If you’re searching for a toy store near me in Singapore, this spread across the east, west, and central regions means most neighborhoods have one of these stores within a reasonable ride.
What to ask before you buy
- Is the specific item in stock, or does it need to be ordered from another branch?
- Does the store offer online ordering with in-store collection?
- Is the toy age-appropriate and safety-certified for your child?
- What’s the return or exchange policy if the toy doesn’t work out?
- Does the store offer gift wrapping for special occasions?
- For secondhand or donated toys, has the item been checked for safety and completeness?
Frequently asked questions
Are these rankings paid?
No. Rankings come from public Google data. A business can pay to be a Featured Partner (badge and top placement), but that never changes another business’s score or position.
How did you choose these toy stores?
We pulled real Google Business data for toy stores in Singapore and ranked them by rating, review volume, and how recently customers were still leaving feedback.
How often is this updated?
This page reflects Google data verified in August 2026. We refresh listings periodically as ratings and review counts change.
Where can I find educational toys specifically in Singapore?
Roryland Toys and TOYTAG on this page both focus specifically on educational and learning-oriented toys and games, based on reviewer feedback.
Is it worth buying secondhand toys in Singapore?
It can be a great budget option. EnToyPrize Toys Market on this page sells donated secondhand toys at very low prices as part of a kids’ entrepreneurship initiative, which reviewers describe as both affordable and a fun concept for children.
The bottom line
Toys”R”Us VivoCity is the safe default for the widest selection under one roof, with the deepest review history on this page. If you want a more curated, educational focus, Roryland Toys’ perfect rating makes it worth the trip instead, and for board games specifically, TOYTAG’s knowledgeable staff are hard to beat.
