Best in Hood
Menu

7 Best Jewelry Stores Services in London (2026)

Independently ranked by our review of ratings, reviews and reputation · How we chose

Talise Sterling
By Talise Sterling, Goods and Shopping · ✓ Data verified July 2026 · 8 min read

You've found the ring, or you're about to, and now you need to pick who gets to sell it to you. London's jewelry stores on this page have logged over 4,000 reviews between them, and every single one still holds at least 4.5 stars, so the choice comes down to what you're actually buying: a bespoke build, a wedding band, or a piercing.

Short answer: Taylor & Hart leads with a 4.9 rating across 1,484 reviews, the highest review volume on this list, for bespoke engagement rings built from scratch in Covent Garden. Austen & Blake London (4.7, 1,247 reviews) and Susannah Lovis Jewellers (4.9, 307 reviews) round out the top picks for ready-to-wear fine jewellery and vintage watches. Expect a custom engagement ring build to run several weeks and several thousand pounds depending on stone and metal.
Jump to a business

London's jewellers, side by side

# Business Rating Reviews Best for
1 Suttons & Robertsons Locations 4.5 107 n/a View ›
2 Taylor & Hart 4.9 1,484 Bespoke engagement rings View ›
3 Austen & Blake London 4.7 1,247 Wedding bands and in-store consultations View ›
4 Pierce Me London Covent Garden 4.9 440 Piercing and body jewellery View ›
5 Susannah Lovis Jewellers 4.9 307 Vintage watches and estate jewellery View ›
6 Astrid & Miyu | Neal Street 4.5 443 Contemporary jewellery and ear piercing View ›
7 S&R Jewellers 5.0 41 n/a View ›
7 Best Jewelry Stores Services in London (2026)

Our top picks, reviewed

Suttons & Robertsons Locations logo
★ Featured Partner#1🕑 Open 6 days/wk↩ Responds to reviews

Suttons & Robertsons Locations

4.5107 Google reviews

📍 Victoria Street 127 Victoria Street, London SW1E 6RD

What people praise

  • Outstanding Customer Service: The staff is described as super friendly
  • Quick Turnaround: Repairs are completed in a remarkably short time,
  • Skilled Craftsmanship: Customers have praised the quality of work, from
  • Cost-Effective Solutions: The jeweller offers options to use old gold
  • Talented Artisan: Surendra, the jeweller, has received high praise for
Reputation scorecardrank in London
Rating4.5 / 5
Review volume107 · 53th
Confidencemoderate
Recency5 months ago
Info completenesssite · phone · hours
Rating breakdown84% 5-star
✓ VerifiedSource: Google

127 Victoria St, London SW1E 6RD

Taylor & Hart logo
#2🕑 Open 7 days

Taylor & Hart

4.91,484 Google reviews

Taylor & Hart designs and builds bespoke engagement rings and wedding bands out of its Monmouth Street showroom in Covent Garden, working entirely from customer specifications on metal, stone, and setting. The brand ships internationally and runs an online design portal where customers can track a ring through the workshop before it's finished. It's picked up genuine industry recognition for its custom-build model rather than selling off-the-shelf stock. Reviewers describe working with named designers who walk them through diamond and gemstone choices from a first consultation through to collection.

What people praise

  • Consultants get credited by name for patient, detailed guidance through design decisions
  • Custom pieces often ready in a couple of weeks, faster than reviewers expected
  • Online portal keeps customers updated with specs and quotes during the build
  • Willing to make late changes, including resizing a ring already in production

Worth knowing

  • A resize or late change can void the complimentary post-delivery resizing offer
Reputation scorecardrank in London
Rating4.9 / 5
Review volume1,484 · 97th
Confidencevery high
Recency3 months ago
Info completenesssite · phone · hours
Rating breakdown96% 5-star
✓ VerifiedSource: Google

Our take: The volume here does the talking. Nearly 1,500 reviews at a 4.9 average for a bespoke jeweller is rare, and it's why we put Taylor & Hart first even with strong competition below it.

69 Monmouth St, London WC2H 9DG

Austen & Blake London logo
#3🕑 Open 7 days

Austen & Blake London

4.71,247 Google reviews

Austen & Blake operates a Greville Street showroom in Hatton Garden, London's traditional jewellery quarter, offering engagement rings, wedding bands, and jewellery repair alongside its own designs. The store takes viewings by appointment and reviewers consistently mention working with named staff on wedding-band pairings and custom orders. It sits inside the diamond district that's supplied London's jewellery trade for generations, which reviewers reference when discussing trust in sourcing.

What people praise

  • Staff take time matching wedding bands to an existing engagement ring
  • Consistently described as patient and unrushed during selection
  • Strong reputation for advice on stone and setting combinations

Worth knowing

  • A handful of reviewers flag a rockier experience than the five-star majority describes
Reputation scorecardrank in London
Rating4.7 / 5
Review volume1,247 · 92th
Confidencevery high
Recency3 weeks ago
Info completenesssite · phone · hours
Rating breakdown93% 5-star
✓ VerifiedSource: Google

Our take: Second by review volume and close behind on rating. If Taylor & Hart's waitlist doesn't suit your timeline, this is the next call to make.

8 Greville St, London EC1N 8SB

Pierce Me London Covent Garden logo
#4🕑 Open 7 days↩ Responds to reviews

Pierce Me London Covent Garden

4.9440 Google reviews

Pierce Me London runs piercing studios across the city, including this Covent Garden location inside 7 Dials Tattoo Studio, offering ear, nose, and body piercings alongside a retail selection of gold and titanium jewellery fitted to each piercing. Staff measure clients for the correct ring or bar size rather than selling a fixed stock size, and the studio publishes aftercare guidance via a QR code given at checkout. It's a piercing-first business that happens to sell fine jewellery, which is a different model to the other stores on this list.

What people praise

  • Piercers get named and praised for precise placement and calm, reassuring manner
  • Comfortable with nervous first-timers and re-piercing after a bad prior experience elsewhere
  • Front-of-house team consistently described as welcoming

Worth knowing

  • One reviewer described a dispute over a non-refundable jewellery attachment that didn't fit as expected
Reputation scorecardrank in London
Rating4.9 / 5
Review volume440 · 82th
Confidencehigh
Recency2 months ago
Info completenesssite · phone · hours
Rating breakdown96% 5-star
✓ VerifiedSource: Google

Our take: If you need a piercing rather than a ring, this is the specialist on the list. The 4.9 rating across 440 reviews holds up even against the bigger retailers above it.

Within 7 Dials Tattoo Studio, 36 St Martin's Ct, London WC2N 4AL

Susannah Lovis Jewellers logo
#5🕑 Open 7 days

Susannah Lovis Jewellers

4.9307 Google reviews

Susannah Lovis Jewellers trades from Burlington Arcade in Mayfair, dealing in new and second-hand fine jewellery plus vintage watches, including serviced pieces from major houses. The shop also offers valuation, engraving, and repair services. Reviewers describe browsing vintage stock in person and buying pieces that came with servicing history and a guarantee, a detail that matters more here than at a standard retail jeweller.

What people praise

  • Staff described as knowledgeable specifically about vintage watches and gems
  • Second-hand pieces sold with authentication and, where relevant, manufacturer guarantees
  • Personal, unhurried service on higher-value purchases

Worth knowing

  • At least one reviewer reported no response after two separate enquiries
Reputation scorecardrank in London
Rating4.9 / 5
Review volume307 · 71th
Confidencehigh
Recency3 weeks ago
Info completenesssite · phone · hours
Rating breakdown97% 5-star
✓ VerifiedSource: Google

Our take: A near-perfect 4.9 rating, but on a smaller review base than the two leaders. Worth the visit specifically for vintage watches or estate pieces, less of a default pick for a standard engagement ring.

56-57 Burlington Arcade, London W1J 0QN

Astrid & Miyu | Neal Street logo
#6🕑 Open 7 days↩ Responds to reviews

Astrid & Miyu | Neal Street

4.5443 Google reviews

Astrid & Miyu is a UK jewellery brand with a Neal Street store in Covent Garden combining retail jewellery with an ear-piercing service and welded permanent bracelets. The store carries gold, white gold, and titanium options for piercings and gives customers a QR-coded aftercare guide. Its stock leans toward contemporary, layerable pieces rather than traditional fine jewellery, aimed at a younger, trend-driven customer.

What people praise

  • Staff take time to explain aftercare and material choices for piercings
  • A wide range of gold, white gold, and titanium options in stock
  • Free-gift touches on some visits add to the experience

Worth knowing

  • Some reviewers report inconsistent experiences across the brand's different London locations
Reputation scorecardrank in London
Rating4.5 / 5
Review volume443 · 87th
Confidencehigh
Recency6 months ago
Info completenesssite · phone · hours
Rating breakdown84% 5-star
✓ VerifiedSource: Google

Our take: Solid for contemporary pieces and piercings, but its 4.5 rating and wider review spread put it behind the specialists above for anyone shopping for fine jewellery specifically.

31 Neal St, London WC2H 9PR

S&R Jewellers logo
★ Featured Partner#7🕑 Open 7 days↩ Responds to reviews

S&R Jewellers

5.041 Google reviews
Reputation scorecardrank in London
Rating5 / 5
Review volume41 · 32th
Confidenceearly
Recency12 days ago
Info completenesssite · phone · hours
Rating breakdown100% 5-star
✓ VerifiedSource: Google
8

Your business here

Get listed on this page, in front of local customers already searching for you.

Claim this spot ›

Watch: 7 Best Jewelry Stores Services in London (2026)

How we score

Rating is the live Google average. Volume measures how many customers actually left a review, ranked against every jeweller we compared in London. Confidence blends the two so a high rating on a handful of reviews doesn’t outrank a high rating backed by thousands. Recency checks how recently people are still leaving reviews, so a store that’s gone quiet doesn’t rank on old praise. No business can pay to change any of these numbers.

How much does jewellery cost in London (2026)?

Price swings enormously by category. A bespoke engagement ring depends almost entirely on stone size, metal, and whether a diamond is lab-grown or natural, while a piercing or a wedding band sits in a much narrower band. We don’t have a verified, current price list for this exact mix of businesses, so we’re not publishing invented figures here. Ask each store for a written quote before committing, and expect vintage or estate pieces to be priced individually based on condition and provenance.

Serving all of London

These stores cluster around Covent Garden, Hatton Garden, and Mayfair, three of London’s traditional jewellery and diamond-trading districts, so if you’re searching for a jewellery store near me in central London you’re already close to most of this list. Hatton Garden in particular has supplied the London trade for generations and is worth a browse in person if you’re comparing several dealers before buying.

What to ask before you buy

  • Is the diamond or gemstone natural or lab-grown, and does the price reflect that?
  • What’s the turnaround time for a custom or resized piece?
  • Does the piece come with independent certification or a manufacturer guarantee?
  • What’s the return or resize policy if it doesn’t fit or isn’t right?
  • For piercings, what aftercare and follow-up checks are included?
  • Is there a fee for sizing or fitting before you commit to a purchase?

Frequently asked questions

Are these rankings paid?

No. Rankings come from public Google data. A business can pay to be a Featured Partner (badge + top placement), but that never changes another business’s score or position.

How did you choose these jewellers?

We compared jewellery stores, piercing studios, and watch dealers across London with a real track record on Google, weighing rating, review volume, and how recently customers were still reviewing them.

How often is this updated?

We last verified this data in July 2026. Ratings and review counts shift, so check the live Google listing for the most current number before you visit.

Should I buy a lab-grown or natural diamond?

That’s a personal and budget call. Lab-grown diamonds are chemically identical to natural stones but typically cost less for the same size and clarity. Ask any jeweller on this list to walk you through both options.

Can I get a piercing and buy the jewellery for it at the same store?

Yes, at Pierce Me London and Astrid & Miyu, both piercing studios that also sell the gold or titanium jewellery fitted at your appointment.

The bottom line

For a bespoke engagement ring, Taylor & Hart’s review volume and rating make it the safe default. If you want to browse in person first, Hatton Garden and Burlington Arcade put several of these stores within a short walk of each other, so it’s worth comparing quotes before you commit to any one piece.

Own one of these businesses, or want to be here?

Claim your spot on this page: Basic listing $50 or Premium $100 for the top spot, held a full year. Both include a permanent link to your site.