5 Best Electronics Stores in London (2026)

Apple Regent Street is Apple's flagship UK store, housed in a historic Regent Street facade and selling the full current Apple lineup alongside Genius Bar repairs and one-to-one shopping sessions. It's the single most reviewed electronics store in London on this list, by a wide margin, and staff get singled out repeatedly for helping customers switch orders or troubleshoot on the spot. The building itself, with its arched entrances and period stonework, is part of the draw for visitors as much as the products.

Apple Covent Garden is Apple's second major London flagship, set inside the Covent Garden Piazza and stocking the same full product range and Genius Bar services as Regent Street. Reviewers describe individual staff members going well beyond a standard sales interaction, sharing personal stories and giving unhurried demos, which is a big part of why loyal customers keep returning to this specific branch over others.

RazerStore London is Razer's dedicated gaming retail space near Charing Cross, selling keyboards, mice, headsets and laptops with hands-on demo zones for trying gear before you buy. Staff are trained to ask what games and setup you're running before recommending anything, rather than pointing you at whatever's on the shelf. It's a specialist store, not a general electronics counter, and reviewers consistently praise the depth of product knowledge on the floor.

iSmash Charing Cross is a dedicated phone, tablet and laptop repair shop working across Apple, Samsung and most other major brands, offering same-day walk-in repairs with a lifetime warranty included. Most repairs are completed while you wait, and reviewers who came in for a straightforward screen swap generally report fast, professional turnarounds. A few more complex repairs have surfaced real disputes over responsibility for damage found afterward.

Epsilon Computers is a Tottenham Court Road computer specialist that's been trading for 25 years, building custom gaming and workstation PCs alongside laptop sales, repairs and second-hand computer trade-ins. Staff repeatedly get credited for matching a build or laptop to a specific budget and use case, rather than upselling the most expensive option, whether that's a short-term visitor buying something affordable or a customer needing a same-day repair.