5 Best Wig Stores in London (2026)

Independently ranked by our review of ratings, reviews and reputation · How we chose

By Talise Sterling, Goods and Shopping · ✓ Data verified August 2026 · 8 min read

Buying from wig stores in London ranges from a quick style purchase to a deeply personal consultation for someone navigating alopecia, cancer treatment, or hair loss, and the shops on this page reflect that range: A-List Lace Hair has logged 980 Google reviews, the most of any name here, while Current Wigs holds the top rating among the dedicated wig specialists at 4.9 across 119 reviews.

Short answer: For custom-made and hair-loss-specific wigs, Raoul Hairdressers in Paddington holds 4.7 stars across 115 reviews and specializes in bespoke pieces for clients with alopecia and thinning hair. For a wide selection of ready units and extensions, Current Wigs in Stratford leads on rating among wig specialists with 4.9 stars across 119 reviews.

Jump to a business

1. Mix Max
2. The London Hair Clinic
3. A-List Lace Hair
4. Current wigs
5. Raoul Hairdressers
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London's wig stores compared

#	Business	Rating	Reviews	Best for
1	Mix Max	4.7 ★	570	Costume and party wigs, not hair replacement	View ›
2	The London Hair Clinic	4.7 ★	466	Clinical hair replacement and wig fitting	View ›
3	A-List Lace Hair	4.0 ★	980	Wide selection, lace and extension specialists	View ›
4	Current wigs	4.9 ★	119	Custom closure wigs and extensions	View ›
5	Raoul Hairdressers	4.7 ★	115	Bespoke wigs for alopecia and medical hair loss	View ›

Where to buy a wig in London

#1 Overall🕑 Open 7 days

Mix Max

4.7570 Google reviews

Mix Max is a Soho costume and party shop on Berwick Street stocking fancy dress items, balloons, party decorations, and accessories, including novelty wigs for costumes and events. It's built around one-off party purchases rather than ongoing hair replacement or wig care, and its reviews center almost entirely on balloon orders, party supplies, and general costume shopping rather than wig fitting or quality. Staff are consistently praised for friendly, fast service on party purchases.

What people praise

Staff described as knowledgeable and helpful across party and costume purchases
Wide range of party and dress-up items available in one stop
Competitively priced for costume and novelty items, several reviewers note
Convenient Soho location for last-minute party needs

Worth knowing

This is a costume and party supply shop, not a specialist in wig fitting, hair replacement, or hair-loss support, worth knowing if you need a wig for anything beyond a costume

Reputation scorecardrank in London

Rating4.7 / 5

Review volume570 · 91th

Confidencehigh

Recency2 months ago

Info completenessphone · hours

Rating breakdown87% 5-star

✓ VerifiedSource: Google

Our take: Fine for a novelty or costume wig for a one-off party, but not the right stop for a real hair replacement or hair-loss wig. The specialists below are built for that.

+442072877789 Directions

78 Berwick St, London W1F 8TJ

#2🕑 Open 6 days/wk↩ Responds to reviews

The London Hair Clinic

4.7466 Google reviews

The London Hair Clinic on Eastcastle Street combines clinical hair loss treatment with a dedicated wig fitting service, offering non-surgical hair systems, micropigmentation, and surgical hair transplant options alongside wig sales and servicing. With over 20 years in the field, the clinic positions itself around transparent pricing that includes fittings and ongoing servicing rather than hidden add-on fees. It works with clients experiencing all stages of hair loss, from early thinning through more advanced alopecia.

What people praise

Pricing includes fittings and future servicing, avoiding surprise costs down the line
Staff described as warm and welcoming, with specific consultants named repeatedly for trimming and fitting wigs
Offers a genuinely wide range of solutions beyond wigs alone, useful for comparing options in one visit
Turban and headwear options available alongside wigs for clients who want variety

Worth knowing

One detailed review described a consultation that felt more critical than supportive, worth requesting a specific consultant if you've had a similar concern elsewhere

Reputation scorecardrank in London

Rating4.7 / 5

Review volume466 · 85th

Confidencehigh

Recency8 weeks ago

Info completenesssite · phone · hours

Rating breakdown90% 5-star

✓ VerifiedSource: Google

Our take: A strong choice if you want wig fitting alongside a genuine clinical conversation about broader hair loss options, not just a retail purchase.

Website +442074046040 Directions

27, 28 Eastcastle St, London W1W 8DH

#3🕑 Open 6 days/wk↩ Responds to reviews

A-List Lace Hair

4.0980 Google reviews

A-List Lace Hair on North End Road is the most-reviewed wig and hair extension shop on this page, specializing in lace wigs, hair extensions, and hair replacement services with an in-house install team. The salon handles both ready-made units and custom installs, including glueless and glued-down lace applications, and serves clients ranging from those wanting a style change to those managing significant hair loss from conditions like postpartum shedding or cancer treatment. It runs both a physical salon and online ordering.

What people praise

Deep experience with a wide range of lace wig styles and install techniques
Staff specifically praised for patience and reassurance with first-time or nervous wig wearers
Wide range of textures and pre-styled units available for quick turnaround needs
Strong support for clients navigating hair loss from medical conditions, per multiple detailed reviews

Worth knowing

Several detailed reviews describe quality issues with specific units, including excessive shedding, matting, or a wig that didn't hold up as expected for a special occasion
At least one review described a difficult return and refund experience after a quality complaint

Reputation scorecardrank in London

Rating4 / 5

Review volume980 · 97th

Confidencehigh

Recency5 weeks ago

Info completenesssite · phone · hours

Rating breakdown69% 5-star

✓ VerifiedSource: Google

Our take: The widest selection and deepest review base on this page, though the quality complaints are frequent enough that it's worth inspecting your specific unit closely in-store before a big event, and confirming the return policy upfront.

Website +442070602275 Directions

203A North End Rd, London W14 9NL

#4🕑 Open 6 days/wk

Current wigs

4.9119 Google reviews

Current Wigs is a Stratford-based wig shop specializing in tape-in hair extensions and custom closure wigs, working with a range of textures and lengths. The shop builds made-to-order units, including custom color and highlight work, and has built a reputation for fast turnaround even on tight timelines. It holds the highest rating among the wig-focused shops on this page.

What people praise

Custom closure wigs, including color and highlight work, delivered even under tight deadlines, per one detailed review
Hair quality consistently described as soft with good texture across multiple purchases
Fast delivery on online orders, with next-day turnaround reported by one customer
Specifically praised for wigs suited to alopecia and hair loss, not just style changes

Worth knowing

Confidence on this rating is moderate given a smaller review base than the largest shop on this page

Reputation scorecardrank in London

Rating4.9 / 5

Review volume119 · 74th

Confidencemoderate

Recency6 weeks ago

Info completenesssite · phone · hours

Rating breakdown96% 5-star

✓ VerifiedSource: Google

Our take: The highest-rated wig specialist on this page, with a track record of quick, reliable custom work for both style and hair-loss-related needs.

Website +447756934067 Directions

4 High St, London E15 2GR

#5🕑 Open 5 days/wk↩ Responds to reviews

Raoul Hairdressers

4.7115 Google reviews

Raoul Hairdressers is a bespoke wig maker in Paddington with deep experience serving clients navigating alopecia and other forms of significant hair loss, alongside general wig and hairpiece work. The salon partners with the Little Princess Trust, a charity providing wigs to children and young people affected by hair loss, reflecting its focus on care-centered service rather than pure retail. Staff take time to walk anxious first-time clients through the entire process, from consultation through final fitting.

What people praise

Charity partnership with the Little Princess Trust reflects a genuine focus on hair loss support, not just sales
Staff repeatedly praised for putting nervous, first-time clients at ease
Multiple named consultants credited with finding solutions for clients who had struggled to get help elsewhere
Described consistently as caring and professional across a range of hair loss situations

Worth knowing

As a bespoke specialist, turnaround for custom pieces may be longer than a ready-made unit from a larger retailer

Reputation scorecardrank in London

Rating4.7 / 5

Review volume115 · 68th

Confidencemoderate

Recency3 months ago

Info completenesssite · phone · hours

Rating breakdown90% 5-star

✓ VerifiedSource: Google

Our take: The clearest specialist on this page for alopecia and medical hair loss specifically, with reviewers repeatedly describing an experience built around genuine care rather than a transaction.

Website +442039361969 Directions

34 Craven Rd, London W2 3QA

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How we rank these shops

Rating is each shop’s live Google average. Review volume measures how many customers actually left a review, ranked against the others on this page. Confidence blends rating with volume so a smaller sample doesn’t outrank a much larger one on rating alone. Recency checks how recently people are still reviewing. No business can pay to change any of these numbers.

How much does a wig cost in London? (2026)

Wig pricing in London varies enormously by hair type, whether it’s synthetic or human hair, and whether it’s a ready-made unit or a fully custom piece, and none of the shops on this page publish flat public rates, so a consultation is the standard first step.

Serving all of London

These shops span Fitzrovia (Eastcastle Street), West Kensington (North End Road), Stratford, and Paddington, covering a wide spread of London. If you’re searching for wig stores near me in London, this list covers central, east, and west London locations.

What to ask before you buy a wig

Is the wig synthetic or human hair, and what’s the expected lifespan?
Does the price include fitting, trimming, and any future servicing?
What’s the return or exchange policy if the wig doesn’t meet expectations?
How long does a custom or bespoke order typically take?
Does the shop have experience with your specific hair loss situation, if relevant?
Is there a charity or reduced-cost program available for medical hair loss?

Frequently asked questions

Are these rankings paid?

No. Rankings come from public Google data. A business can pay to be a Featured Partner (badge + top placement), but that never changes another business’s score or position.

How did you choose these London wig stores?

We pulled every wig store and hair replacement specialist with a real Google presence in London, then ranked by live rating and how many customers actually left a review, weighting for how confident that rating is.

How often is this updated?

This page reflects Google data verified in August 2026 and gets refreshed periodically as ratings and review counts change.

Which of these shops specializes in alopecia or medical hair loss?

Raoul Hairdressers and The London Hair Clinic both have deep experience with clients navigating alopecia and other medical hair loss, and Raoul partners with a charity providing wigs to affected children.

Should I get a custom wig or a ready-made unit?

A ready-made unit from a shop like A-List Lace Hair or Current Wigs is faster and often cheaper, while a bespoke piece from a specialist like Raoul takes longer but is built specifically to your head shape and hair goals.

The bottom line

Current Wigs is the strongest all-around pick given its top rating and reliable custom work. For alopecia or medical hair loss specifically, Raoul Hairdressers’ bespoke experience and charity partnership make it worth the visit first.

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